The Fourth

THE BRAND This is a re-design of the former package design for The Fourth vape juice.

THE PROBLEM The original design had food items on the label that would have potentially appealed to underage customers, making it non-compliant with FDA standards.

THE GOAL Create a new design that appealed to an audience 21+ and remained consistent with the Fourth of July theme.

THE SOLUTION I blended a weathered texture over the American flag for a vintage, patriotic feel. The bright color palette and elements remain playful while the pin up suggests a more mature audience. I designed the package, created a mockup, and designed a poster for the re-launch.